Schedule

Dominate the Digital
9:00 – 10:00 – Check-in and Coffee
Connect with fellow attendees as you register for the day and enjoy a caffeine pick-me-up.
10:00 – 10:15 – Opening Remarks
Start off the day with a welcome from the geniuses behind this idea, Sue Sutcliffe and Jill Kennedy.
10:15 – 11:00 – Morning Keynote: Get More Local Customers in 2016 – 25 Digital Marketing Tips
We welcome two dedicated experts from the internationally renowned ReachLocal, who will share with us their professional insights and experience with a talk they call “Get More Local Customers in 2016 – 25 Digital Marketing Tips“. ReachLocal was founded in 2004 and currently assists over 20,000 clients on four continents receive over 200,000,000 leads using the internet as the vessel. They are a leader in powering online marketing for local business.
Confirmed Speakers:
Linette Moore, Senior Digital Marketing Consultant, ReachLocal
John Graham, Regional Sales Manager, Eastern Canada, ReachLocal

11:00 – 11:45 – Cultivating Online Communities
Creating relationships online is a commonplace practice nowadays. How can you build your own tribe online and what are the positives of doing this and  translate basic communication through support groups into a revenue generating platform?
Moderator: Katie Dempsey, Marketing Director, Brand Ambition
Barb Jemmott, Founder, Your Entrepreneurial Spirit
Jenny McKee, Founder, Creating Inspiration
Anne MacLachlan, Social Media Coordinator, Ontario Parks
Sherine AllisonOwner & Shef, Sher’s 5 Star Catering
11:45 – 12:30 – The Marketplace
We will be welcoming a number of vendors to the conference, who will be there to help you with your business needs. Take some time to visit each booth and connect in-person with fellow attendees, brands and professional service providers to help you reach your next phase of growth.
12:30 – 13:30 – Lunch 
Discuss with your peers what you have learned thus far and flex your networking skills over a nice meal.
13:30 – 14:15 – Innovative Ways You Could Be Using Social Media
How can you build your brand through a better understanding of your social media metrics? Explore 6 globally recognized brands’ methods to effectively use a variety of tools to increase your reach.
Cam Steed, Founder & CEO, Smashed Abacus
14:15 – 15:00 – 31 Ways To Build Authority on Social Media
Baskin Robbins has 31 flavours of ice cream and Sue Sutcliffe has 31 (and probably more) methods to help you dominate the world of social media. She will share with you her thoughts on how to master your online interactions for professional development.
Sue Sutcliffe, The Web Coach, AWEBthatWORKS.com
15:00 – 15:15 – Break
Take a breather, recharge and prepare yourself for our last session of the day.
15:15 – 16:00 – Content Marketing is Key
Sharing content with your growing audience is not only what will put you on their radar and define your brand’s voice, but also forging a domination over your competitors. The concept of earned to owned media through content marketing allows you full control over social interaction, leads to a profitable customer action and ultimately creating your own communication medium. This is becoming increasingly important in businesses across a variety of industries.
Moderator: Kathy McKay, Executive Director,Ajax-Pickering Board of Trade
Jill Kennedy, Social Media Messenger, That’s The Idea
Steve Baric
Founder, SMB Web Services
Uchechi Ezurike-Bosse, Business & Lifestyle Strategist and TV Host, My Empowered Living
Amanda Willett
Self-Love Activist, Desire Map Facilitator and Life-Style Expert, Blissful Living Network

Check back regularly for our full lineup to be announced!