Building A Social Brand
Cam Steed is the Founder & CEO of Smashed Abacus, a digital agency specializing in customized social media research and reporting for B2C brands, where he leverages his extensive online experience and expertise for those trying to uncover the full potential of social media best practices, measurement and analysis.
Cam has worked in the Digital and Social Media space for almost a decade, starting his career with the ad agency Publicis in Toronto before moving to the social media monitoring company Sysomos, where he worked directly with teams at Apple, Google, Clorox and ABC-Disney.
Since launching Smashed Abacus in 2013, Cam has helped brands like NBC Sports, the Edmonton Oilers and lululemon better understand the social media landscape, how they contribute to that landscape and what their consumers think and feel about their product(s).
He has also been invited to speak at popular social media conferences throughout Canada and the US, where he educates and shares his unique background with other thought leaders in this rapidly evolving space.
Cam graduated from the University of Toronto in 2006.
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