Successful digital marketing campaigns have long since used video for blogs, livestream and to capture interviews, tutorials, presentations, product demos, reviews, testimonials and ads. 95% of video marketers plan to increase or maintain video spend in 2020 (according to Wyzowl)
Although it’s always best to have professionals capture your video, it’s not always possible, so marketers must master the art of capturing video with their phones. To that end, I asked Paula Kennedy of Purple Door Creative (www.purple-door.ca) to share her best tips and tricks on how we can elevate our mobile video game.
Paula Kennedy is a creative genius with a unique eye for graphic design, video, and photography. She launched her own company, Purple Door Creative in 2016, offering creative visual marketing solutions for businesses and realtors in Durham Region and surrounding areas. From quality photography and videography to graphic design and more, her goal is to make her clients and their products or services outshine their competition and she does it with a personable touch and attention to every detail.
- Get your phone out of your hands.
- Think about angles.
- If outside, be aware of the wind. You don’t hear it, but your phone will! Consider using lav mic, dead cat you buy online or making yourself.
- If you’re moving, be aware of how you walk. Try Ninja walking.
- Slow down when walking or panning or you will make your viewer ill.
- Speak clearly, towards the phone and enunciate your words.
- Use native video recorder or step up to an app that gives you greater control over your settings. One I use is Filmic Pro which gives me near DSLR control over my iPhone. There are plenty of others. It’s a matter of choice and budget.
Video Editing Apps
- iPhones come with iMovie. Lots of other options on the app store or for pc download from simple online editors to more complex like Adobe Premiere Clip which is a stand alone free mobile video editor which can be linked with Adobe Premiere which is one of the better paid video editors.
- InShot App would be a step between free & paid. There is a small fee to remove the watermark from your videos but it does offer many editing options including the ability to change the speed of your footage and add text.
- WeVideo are highly rated for businesses looking to utilize additional features. It is a paid app.
- GoPro has their own video editing app is quite good. Called Quik.
- Horizon – very basic editor – levels the horizon`s in your footage
- Luma Fusion
- FilmMaker Pro
Video Editing Apps for Instagram
- Apple Clips
- Filmora Go
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