NICHE MARKETING IN THE DIGITAL AGE | 3-4pm

Picture of Shellene Drakes-Tull ,Antoine ElHashem & Nancy WilsonNiche marketing is a highly targeted form of advertising. Do you have a service or product to promote to a small, specific and well-defined audience? If you are trying to promote your business to a specialized niche and wonder how you can maximize your impact and make your mark – this is the information session for you. Come learn from experts who currently make a living catering to very specific niches such as: Women, the LBGTQ community, Persons of color and more! Join this session to hear their strategies in approaching these target audiences and ask your questions directly to the experts.

Panelists:

  • Antoine ElHashem, President, INspired Media (LGBTQ)
  • Nancy Wilson, Founder & CEO, Canadian Women’s Chamber of Commerce
  • Shellene Drakes-Tull, Founder, Sweet Lime Communications