WHAT MAKES PEOPLE CLICK AND CONVERT | 9-10am

Sue Sutcliffe photo
As a pioneer in her industry and a leader in the business community, Sue is a sought-after digital marketing speaker and trainer whose witty, passionate and down-to-earth manner has propelled thousands of marketers, salespeople and business owners to embrace their online power, grow their networks, and drive leads.

Smart marketers understand that content marketing is a smart and economical way to create awareness, build credibility and ultimately profits, but if you’re like most, you’re frustrated by how difficult it is to get people to click and convert in this digital age.

In this interactive training session, you will discover:
  • How to get your content noticed by the right eyes
  • How to discover content your ideal prospects will find valuable, and
  • The key elements of an effective sales page
By the end of this workshop, you’ll understand:
  • Why your current content marketing plans are delivering mediocre results
  • Three critical things you need to master to increase the number of times people click and convert, and
  • What you need to do to increase conversion and ROI from your content marketing efforts